The Categories · The Velvet Edit
Colour, without the compromise.
Pigment-rich, hydrating lipsticks formulated without heavy metals, parabens, or petroleum derivatives. Velvet finish, clinical purity.
Shop LipstickNon-toxic · Researched · Made for women
The Standard
Every lipstick is researched and developed non-toxic — molecule by molecule.
Formulated without
No lead, cadmium, parabens, BHA/BHT, petroleum waxes, or undisclosed fragrance.
Formulated with
Plant-derived butters, mineral pigments verified for heavy-metal purity, and skin-conditioning oils.
Tested by
Independent dermatologists and oncology-aware reviewers — never on animals.
The Shop · Lipstick