Collection 01 — Essence
The Radiance of Quiet Power.
ALZA is researching and developing non-toxic fashion products for women — clean lipsticks, fragrances, mineral makeup, and high-end clothing. Founded by Paula Alza, curated from Colombia and refined in Dubai.
Explore Collection
The Categories
Four Disciplines, one standard.
Every ALZA category is researched and developed to be non-toxic — formulated and tailored for women who refuse to compromise wellness for beauty.
Lipstick
The Velvet Edit
Pigment-rich, hydrating lipsticks formulated without heavy metals, parabens, or petroleum derivatives. Velvet finish, clinical purity.
Discover Lipstick →
Perfume
La Marque
Fine fragrances built from naturally derived molecules — no phthalates, no synthetic musks, no hidden endocrine disruptors.
Discover Perfume →
Clothing
Archive Series
High-end silhouettes cut from low-impact silks and certified fibres — finished without chlorine, formaldehyde, or azo dyes.
Discover Clothing →
Makeup
Mineral Pigments
Mineral-based complexion and colour, designed with oncologists and dermatologists for skin that is sensitive, healing, or simply discerning.
Discover Makeup →The Founder
Paula Alza — a language for the modern feminine.
ALZA is researching and developing non-toxic fashion products for women — lipstick, perfume, mineral makeup, and high-end clothing — formulated and tailored to refuse the hidden chemistry that the conventional industry still accepts.
Founded by Paula Alza, a Colombian entrepreneur and public-relations strategist based in Dubai, the house works alongside oncologists, dermatologists, and textile chemists to build pieces that meet the modern feminine on her own terms.
"Beauty should never be a compromise between health and high-performance artistry."
A note from Paula
"Don't confuse appearance with true strength."
Because many things that seem gigantic… are empty inside.
And many small things… God turns them into enormous movements.
Like ALZA — non-toxic fashion for women. Like Star Women. Like your story. Like your voice. Like your purpose to help people.
"Your sensitivity, your story, and your pain are not the end."
They can become part of your purpose.
The Cause · 01
Beauty without the burden.
The majority of products formulated for women today contain compounds linked to hormonal disruption, long-term illness, and certain cancers. ALZA was built to refuse that quiet inheritance.
In collaboration with leading oncologists, dermatologists, and endocrine-health researchers, every ALZA lipstick, fragrance, and skin ritual is reformulated from the molecule up — free from parabens, phthalates, heavy-metal pigments, synthetic musks, and the known endocrine disruptors that persist in the conventional beauty industry.
A portion of every purchase funds Mujeres por la Vida — our ongoing campaign supporting women's cancer research, early-detection access, and survivorship care across Latin America and the Gulf.
R&D Pledge · Live
20% of profit, reinvested into safer formulas.
20% of the profit on every ALZA order funds the research and development of non-toxic women's products — built to help prevent the cancers and autoimmune diseases linked to the toxic ingredients still hiding in most store-bought and luxury brands. This tracker syncs automatically with paid orders.
Read the full pledge & FAQ →Reinvested into R&D
$0
Goal
$50,000
Ingredient Safety
The Clean Standard.
ALZA is reformulated from the molecule up. The list below is what we never use — across lipstick, fragrance, skincare and color. Each entry is reviewed by our oncology and endocrine-health advisors.
Tap any ingredient to expand a plain-language explanation.
Methyl-, propyl-, butyl- and ethylparaben mimic estrogen in the body and have been detected in breast tissue biopsies. Long-term exposure is associated with endocrine disruption and reproductive concerns.
Commonly hides inConventional lipsticks, lotions, shampoos, deodorants.
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